In early 2004, when the Gloria Vanderbilt New York Showroom wanted to create an attention-getting welcome for customers, ExpoTrans developed a bright LED lightbox display to greet them as they walked in the door. The 16-section illuminated display system blinks from white to red light, and back to white light, in bursts from one to two seconds. The system uses a new LED technology that provides bright, even illumination with a life-expectancy of seven years. The LED display adds to the elegant architecture of the Vanderbilt store design and also serves as a source of advertising to build Gloria Vanderbilt brand recognition.

Visual display can be the first component of a building, exhibit or retail establishment that meets the eye of the customer and a critical tool in successful marketing. In a highly impulse-oriented business such as retail, good visual merchandising can be the difference between success and failure. The primary goal of visual merchandising is to communicate with the target audience in a conspicuous and understandable way while remaining attractive and pleasing to the eye. Illuminated displays are one of the best ways to accomplish this goal.
Exciting developments in technology and manufacturing today are allowing designers and customers more flexibility in developing visual display products. Newer materials and lighting technologies are allowing thinner lightboxes with different shapes, other than the traditional squares and rectangles. Because of the flexible new materials, lightboxes today can be circular and multi-dimensional.

Lightboxes contribute to the architectural design of buildings and exhibits because of their beauty and brilliance, and are extremely effective in large public places, such as shopping malls, museums and airports, and at retail locations for POP advertising.

In early 2003, ExpoTrans installed a hanging lightbox at the South Coast Plaza A/X Armani Exchange in Costa Mesa, CA. The striking display consisted of a double-sided lightbox suspended by thin cables to project the illusion of the lightbox floating in the window. The side of the visual display facing outside the store was illuminated with a Duratrans image, and the other was a non-illuminated poster frame with a front-lit graphic image. The cable used was thin, durable 1/8 suspension cable, and the all-welded aluminum lightbox frame was powder-coated in the color ‘Stardust' for extra luster.
In July 2003, ExpoTrams sister company, IPG Imaging Professionals, produced mobiles for 63 Apple Computer store window displays featuring 69 double-sided album covers. The album covers included The Beatles, Rolling Stones, The Who, Led Zeppelin and many other famous bands and artists. The brilliant, eye-catching mobiles were printed on Sintra®, from Alcan Composites, St. Louis, MO, a durable PVC rigid substrate, using the Vutek printer. When Vutek is teamed with IPG's Zund digital cutter, we are able to print on and contour cut any shape from almost any substrate. The benefits of our digital cutting process are that both rigid and roll media can be used, all quantities of cutouts can be produced, an endless array of substrates can be used and materials up to 84" wide by virtually any length can be cut with unmatched speed and precision. Digital die cut prints can be used for trade show graphics, retail signage, POP displays, floor graphics, etc. eb

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