Readership Profile

EXHIBIT BUILDER Magazine commissioned 3dcc Company, to do an annual audience study each year because there is more to a magazines' readership than title, business and job function. Circulation statements alone cannot address the specifics you need so you understand who you reach when you advertise. The findings in the readership profile are indicative of Exhibit Builder subscribers' behavior, attitudes and, most importantly, buying habits.

Average Sales Volume

• Overall $ 4,742,142.86
• Minimum $ 95,000.00
• Maximum $ 45,000,000.00
• Total sales volume of all respondents: $265,560,000.00
• Custom exhibit builder $ 10,900,000.00
• Modular/portable dealer or distributor $ 3,500.000.00
• Exhibit design only (no construction) $ 4,698,333.33
• System or structural manufacturer $ 3,531,818.18