Mechanical Requirements

Specifications:

Published: Bimonthly

Printed: Web Offset

Trim Size: 8" x 10 3/4"

Live Copy: 7" x 10"

Digital
EXHIBIT BUILDER accepts digital ads. Digital ads must include a color proof. EXHIBIT BUILDER will not be responsible for the color accuracy of digital ads received without a match print or color proof. There will be a cost for creating 4-color and black/white film from digital files.

File Formats: PC format is preferred. PC and MAC platform QuarkXpress, Adobe Illustrator (8.0 & 10.0 or lower), Adobe Illustrator and Pagemaker will be accepted.

Included elements: Please include all linked art files (logos and images, etc.) and all related fonts (both printer and screen). We do not recommend using TruType fonts. Color images must be 266dpi CMYK (RGB does not convert) with total ink density no greater than 300%. Line art should be 800 dpi or higher.

Disks: Please send digital ads on CD-R or Zip Disk. Digital ads can be sent via email, but must e compressed. (MAC format using Stuffit, and PC format using WinZip). A color proof must be mailed under separate cover. Call your ad rep for information on where to email your digital files.

Contract Guarantees
An ad contract year is any 12-month period including the issue in which an advertiser’s first ad appears. Any written request for ad frequency rates received by the magazine will constitute a contract and will protect the contracted advertiser against any rate increase that may occur during the contract year. Conversely, non-contract advertisers will be charged ad rates current at the time of advertising. When ad frequencies as set forth in a contract are not met, the advertiser will be short-rated.

Publisher’s Protective Clause
The publisher reserves the right to alter or reject any copy not in keeping with the publication’s standards.
Advertisers and/or advertising agencies assume complete liability for all content (including text, representation
photographs and illustrations) of advertisements printed, and also assume responsibility for all claims arising
therefrom made against publisher, and agree to hold her free from liability.

Any deliberate attempt to simulate EXHIBIT BUILDER’s format is not permitted.

Positioning of advertisements is at the discretion of the publisher except where a request for a specific preferred position is acknowledged by publisher in writing.

Advertisements not received by our advertising production department by closing date will not be entitled to the privilege of revision by the advertiser or its agency. Cancellations or changes in orders must be in writing and may not be made by the advertiser or its agency after the closing date, i.e., first of month preceding publication. When new copy is received by closing date, copy run in previous issue will be inserted where prior authorization to advertise exist. All insertion orders are subject to provisions of our current rate card.

As used in this section entitled “Publisher’s Protective Clause” the term “publisher” shall refer to EXHIBIT BUILDER, Inc.

For additional information contact us at 800.356.4451 or info@exhibitbuilder.net

Ad content is determined by the advertiser, however, we reserve the right to reject any advertising which is not in good taste or contains misleading or inaccurate information.