Feature Stories

How Lightboxes Can Enhance A Trade Show Booth And/Or A Museum Exhibit

by Clearr Corporation
Minneapolis, MN

Trade shows are typically an annual event. Months of preparation are put into designing, implementing and following up on a trade show plan to make the show a success. Every step of the process is important, from designing the "perfect booth" to following up with the prospects while the products are still fresh in the mind of the attendees.

Exhibitors aim to draw sales prospects to their booth, get their message across, follow up with the prospects, and generate sales. The use of lightboxes helps achieve two of the goals.

First, the use of a lightbox in a trade show booth helps draw attention. Trade show floors are generally very busy. Every measure must be taken to get the attendees to notice a booth. Dramatic backlit displays do just that. Attendees are drawn to a message, which allows the sales force to set the table for a sale.

Another benefit of using lightboxes is that they allow the message to stand out. Whether it be a dramatic image, a logo or a written message, the use of lightboxes dramatically increases the effectiveness of the graphics.
The same benefits apply to museum exhibits, retail settings and corporate environments. Whether it be a new museum display, new product line or directional signage, lightboxes enhance the visual impact of the message.

Clearr Corporation has a wide range of lightboxes to fulfill a myriad of display needs, budgets and requirements. From ultra-thin to economical vacuum-formed to backlit motion displays, Clearr has the display. All of Clearr's lightboxes allow for easy, tool-free graphic changes. Bright, even illumination is also a staple of Clearr's lightboxes. They come in numerous standard sizes, but can also be custom-sized to fit any exhibit and can be inset into a display to minimize fixture awareness. eb